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About PR Smash

The company behind PRIND.

02 / 09

PR Smash was founded in 2025 to make professional badminton gear accessible to every player.

Our story

More than a brand. A winning mindset.

Every racket starts with an obsession for the perfect feel. Every piece of apparel is designed to help you swing with confidence. PR Smash arrived in Johor Bahru with one mission: to make professional gear accessible to all.

The team

Meet the team.

PRIND Austin JBTeam

Our name is our promise

Professional. Reliable. Independent.

P /

Professional

Deeply rooted in badminton, from material R&D to biomechanics for pro-level performance.

R /

Reliable

As the official flagship store, we guarantee authenticity and quality.

I /

Independent

We help every player find their own style and stand out on the court.

The flagship

More than a store.

Live feelFeel the actual balance and weight of every model in person, not just on a screen.

Tactic exchangeTalk gameplay and gear matching with our in-house experts.

Innovation centreBe among the first to see global product launches right here in JB.

In the store

Players in the store.

PRIND Austin JBCustomers

How it fits together

Company, brand, store.

01 · Company

PR Smash

The company, founded in 2025. This site: who we are and how to reach us.

02 · Brand

PRIND

The badminton-first sports gear brand: rackets, apparel, bags, grips and accessories.

03 · Store

PRIND Austin JB

The official flagship concept store in Johor Bahru, and the online shop at prindaustinjb.com.

Company details

The facts.

CompanyPR Smash

SSM no.[Need to confirm with client: SSM registration no.]

Founded2025

BrandPRIND

Flagship18, Jalan Austin Heights 8/4, Taman Mount Austin, 81100 Johor Bahru, Johor

HoursMon–Sun · 10:30 AM – 10:30 PM

On Instagram

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